About

Be natural, feel good 
no better way to describe our philosophy.

The WTG story starts in 2002, when a group of friends establish a collection together.

First distributed in home country Belgium only, WTG soon became an international player.

Both Who’s That Girl and big sister Wow To Go! offer around 150 designs a season

Who’s That Girl

means bright colours, playful prints, and a touch of retro.

Designer’s Britt and Catherine’s quirky ideas always lead to original and easy to wear clothes.

The girls they like are spontaneous and have a good sense of humour. You’ll find these characteristics in each and every one of their designs.

Fun fact: The stars in the advertising campaigns aren’t perfect models, but cool girls the designers spot on the streets.

Wow To Go

Not only teenagers adore Who’s That Girl.

For this reason, Wow To Go! was launched in 2010.

It is a unique collection for women who want to express themselves in a playful way.

Smart designs and specially created fabrics create an incredible flattering silhouette.

WTG Feel Good Fashion Stores

Clothes for girls and women who feel good about themselves-but not at any price.The original and affordable designs make WTG unique and loved by many.

In 2006, a first WTG Feel Good Fashion Store opened in Antwerp’s trendy Kammenstraat.

As from  2011, two new WTG Feel Good Fashion Stores were opened in Ghent and Amsterdam, with more  launches in young and trendy cities planned in the near future. Today, you find the colourful designs in over 300 multi-brand stores, spread over 9 countries.